There are some hoodies you don’t scotch. This last one, you just take a break for. Truly that’s it. Cleaning up the white base, hard heavy cotton, and then this snarky red graffiti writing, running down the right of the chest as wet paint. Plano for usage with fair amount of noise but no dirt. Spending the time to achieve an acceptable level of confidence, not “trying too hard”. Honestly, it’s that sense of balance that’s what’s propelling geedup clothing to this kind of following that’s only desired by streetwear brands who dream of it. Let’s discuss how amazing this piece is!
What is Simple Base, Bold Statement about in this video?
Keeping it all lower down, start at the bottom. Heavy weight, structured hood and a slightly casual fit through the body which is made with a white hoodie and heavy weight fabric. There’s no fancy in constructing the base. Ribbed and tight cuffs remain as is at the wrist, a low and full front pocket, drawstrings are loose on the hood. A traditional hoodie design, without any compromises. I was then left with the graphics… Slightly at the corners of the brand’s signature tag in a bold red script, running right across the chest, is the tag itself which drips like fresh graffiti on a wall. It’s not clean. It’s not quite aligned. And that’s precisely how it should be it derives directly from subway car street art tags you’ll see on a subway car and channel that rawness to an article of clothing without compromising the tag’s impact.
Why this is still happening?
A little circular guy appears just to the side of the big picture, sporting a big “G”. It is rather simple, mild and contains no commentary, but it does give some details where they belong, and where one was interested, in closer reading one can gain more from it. The smaller text below the drip is also a nod and a wink to the overarching product, as it reads “BY GEEDUP CO.” and “FOR GEEDUP CO. it could’ve gestured towards something more than a name and company, it could’ve meant the designer themselves.
Why This Graphic Works So Well
But graphics in this fashion, when it comes to mapping, can be easily botched. Clean – there is no street scene. If it’s too over everything. It just seems sloppy. It’s enough to leave each letter ‘raw’, but not enough to be illegible, unreadable from a few steps further away than a foot apart. It takes “soulful” design to get that equation right! Many brands trying this very approach end up appearing something like a font filter as opposed to real artwork. This one is different, it doesn’t have this problem. So, the graphic is then used twice. The text up close reads like street art and from afar, it’s an eye-catching and easily identifiable logo.
It’s not the color combination I consider cutting-edge.White and red do not seem to me to be breakthrough colors. But, as performed here, Geedup is so done that one feels a fresh approach, rather than an old cliché. The white base helps to keep the colors clean, almost neutral, and allows the red graphic to have a lot of impact on the white surface. Having your attention dazzled away is impossible — the second you see the piece, you look straight towards that script that drips. Again, a black base or any black gray or darker base would lack contrast and not have this effect. White amplifies it. Also, the red is a bit more saturated and richer in color as opposed to a flat cartoonist red. That choice matters.
Styling This Hoodie
The simplicity achieved with this piece complements it best. Black joggers or horizontal leg denim fabric complement naturally, with the white and red graphics over-riding the clothes. Please no busy designs in the rest of the clothes this Hooded Turtle Neck is for competition. With a black cap like the one worn in the original shot, this unites everything well… but doesn’t take attention away from the chest graphic. Whites or blacks, round sneakers complete the look. This piece is perfect for layering as a graphic when it’s colder and some of the graphic and the hood is visible, but it’s still recognizable. Otherwise, take off it – one piece of design on milder days.
So why has geedup clothing that you would definitely find nearly anything else just buzzing everywhere like a wall of streetwear found some traction in the market? Consistency, mostly. Braving through bold graphics, quality construction and designs that feel like they belong on the street and are not mere “textbook” designs, Geedup Hoodie has established an identity of its own. This hoodie does just that capture it perfectly. It helps to create a more consistent picture over time that fosters trust.
Final Thoughts
Well done to this Geedup hoodie at the end of the day because we’ve got a product that has a simple concept with a great execution that’s going to beat any complicated idea over the time. Just base, graphics and some brand logos. No redundant, no superfluous noises. The simply confident design with solid craftsmanship.
