With some fits, you’ve got to stick a needle in their quiet ears. There’s none of these. The whole print Geedup puffer jacket with an in-line matching balaclava doesn’t hesitate to get your attention. All surfaces are covered with this red, white and blue geometric pattern. The jacket. The face covering. Every inch. No shortcut to the job and nothing was to be done by chance. There is no one on the planet who can’t take chances. But it’s not a case of being safe for a long time now, with And Geedup.
Advice on what the fit is all about
The majority of streetwear brands tend to make one or two pieces of prominent designs each season with all the remaining items being basic. Geedup goes against that. The brand sticks to the essence of most unique design and makes everything else come to light. It’s the philosophy to the Nth degree in this all-over-print puffer. The fabric’s geometric pattern is far from subtle. It isn’t hidden or inconspicuous. It totally takes over the surrounding area. Taking off the piece of clothing that anchors the face gives the outfit a different character, from now it’s not about a garment anymore but about an attitude. The view is of a woman wearing a dress, not a jacket. You come upon a statement. That’s a hard trick to accomplish!
How to subdue the Geedup Puffer
Begin with the illustration and the paper. Red, white and blue are in a clever geometric grouping that can be seen moving when viewed for longer than a second. It’s neat without being cluttered. What is important is the fact that it’s a well controlled palette of colours and hence the whole affair is neither too much nor too less. Then, is the navy blue chenille “GEEDUP” lettering on the chest. That’s the anchor. If you don’t have it, it would be just a bold print. With it the jacket will be a Geedup jacket a brand, a name, a name which is readily identifiable, even from some distance away. The chenille lettering also has a raised quality to it, that highlights its texture from a level print backdrop which further emphasizes the contrast and encourage a more detailed look.
The puffers construct themselves to run oversized. Shouters have wide shoulders. There is sufficient “fill” to create space and thus avoid a “boxy” feel to the print. If the pattern is then cut an inch or so too small a pattern would lose all of the impact. The size of the silhouette allows the entire design to be expanded and allows each design element to have breathing room.
Make A Difference
What makes this shot truly stand out from a regular geedup hoodie or geedup tracksuit campaign image, is the matched up balaclava. A face covering will change the overall energy of an out of clothing. Transforms from street wear to more of a costume or armor abrasion. The model isn’t merely clad in clothing. Completely enclosed within the brand is the model.
It’s an extreme styling choice and as such it is effective because it is extreme. All over print occurs on both the jacket and balaclava so there is a seamless transition from the face covering to the jacket. Wavelength is not interrupted. No interruption. One single graphic design from head to bottom of the jacket. Frequently, a brace of streetwear accessories pairs up in a way that involves a hat in the equal hue as well as a bag.
Geedup goes above and beyond
The geedup hoodie is the simplest to wear of the brand. As for everyday wear, it’ll be just fine. Equates with just about anything. Shows up in casual situations with very little intruding on the surrounding people. The puffer is another affair. It’s a piece that’s definitive in the response of what you are saying, the tone of your mood, the vibe you’re giving off, and the place that you are in. You don’t put an outfit together like you would with a hoodie on it; you don’t wear a geedup puffer like that. The puffer creates outfit with the help of itself. All other things need to be out of the way. This is a pragmatic one that will give you an idea of which piece to rotate your attention to. The geedup hoodie comes with an everyday versatility. The puffer does its utmost for appropriate moments.
A complete “puffer suit” with the matching caps is not suitable for all situations. But it helps to know how to make the look go up/down from this starting point. It’s a red carpet, but no worries about the “red” formalities and no shoes required. Placing the distance away from the runway. Make it a bit more comfortable no balaclava, no frilly dark trousers and clean white or black sneakers instead and it becomes much more comfortable and well suited to a day-to-day scenario. Over-dominantly the jacket. When matched with a printed bottom, it brings a complete outfit for head-to-toe, which looks fantastic and is a great way to put together a bold outfit. Take off the balaclava and replace the tracksuit bottoms with plain black joggers and the track jacket still has a big presence, but without that air of discolouration.
Why Geedup Continues to Go the Extra Mile
The safety-laden path wasn’t the one that Geedup chose to follow. The brand expanded due to its constant quest to go beyond its own peers when it came to their design philosophy in terms of going “the extra mile” that most brands in the Australian streetwear space were unwilling to do. It’s the most obvious instance of this, of course, in the form of the all-over-print puffer. It’s not a piece for all people. Geedup creates garments for those who may wish to express themselves with something that speaks for them, without even needing to ask permission.
Final Thoughts
This shot portrays exactly what Geedup is at the present time. Bold construction. Uncompromising design. Streetwear is more than just a product; it’s a form of creativity and this is a brand that is truly embracing it. The puffer as an all over pattern coupled with the matching saucer has been the radical thought yet.
