Some brands discussed about streetwear culture! One of them is actually its house, called Geedup. Simply pass through any city across Australia today and you won’t have to look far to come across the brand. The size, it’s the big silhouette, the plentiful varsity lettering, the stout fabric that doesn’t seem apologetic about consuming space — it ended up being one of the most popular outfits in town, for good reason.
Why Geedup is special
Most streetwear brands go about creating hype. Geedup builds identity. There is a difference and when a piece gets on you know the difference. Overall, the charcoal grey hoodie in this shot is a good representation of the brand’s values. No loud color. No too much graphic work. A clean, sturdy plain cloth (varsity) base stock featuring big lettering in chenille embroidery on the front in white. The letters lift off the page, are textured and meaty. They do not crack following 3 washes. Dot made no edge peeling after a season. The majority of embroideries or chenille’s that are detailed at this size do not retain detail for quite long periods of time after being sewn.
The Geedup Hoodie — Real Wear Hoodies
Fit is larger than normal. Not to be “over-sized, but to be “over-sized” intentionally, on purpose, deliberately in order to have that signature “boxy” look that crosses the shoulders and chest. The hem hits low. The sleeves are long. The hood doesn’t flatter the second you pull it up, and it’s not flat, either, instead it’s sturdy, in line and full. These are facts that would be relevant even if they don’t seem to come out straight from the product page. The weight of the fabric is heavy. Definitely pick and feel it up and now it’s here with you.
It’s not just a thin fleece to make it look like a streetwear piece, it’s just as everyone would expect, a good heavyweight cotton blend that will stay warm and get broken-in, soft, and wear into it over time, but not lose its weight because it’s a cotton. As is often true with many things, some hoodies benefit from the wear. This is one of these. Varsity style arch lettering wraps around the chest with the “GEEDUP” lettering, with the same branding motif continuing down the sleeve of the shirt. Does not come across as confrontational, but rather assertive or self-assured. Morosely noisy but not disorderly. The harmony is very difficult to maintain on a graphical level, and Geedup does a remarkably good job.
To style the Tracksuit Full Geedup.
Wearing the matching set (hoodie and joggers or shorts together) is a complete Geedup tracksuit experience and will set the modern Australian street trend these days. The thing that does NOT work is making it too complicated. The purpose of the geed up tracksuit is to be the focal point of the outfit, NOT an accessory. Don’t overpower it with another strong visual temper with its own visual presence. This can be a plain, black or Gray tee-hat underneath the hooded sweatshirts for layering in case of need. Throwing a print jacket over the top introduce a conflict with the chenille lettering and rubs through the presentation.
The male model’s proportionately large fit sits more naturally over his broader shoulder-line, the hood maintains the shape and definition of his face and matching shorts seem to come as part and parcel of the outfit rather than an afterthought at the bottom of the outfit. With the female model, the oversized hoodie gives an entirely different look — the bottom of the “hood” is cut off a bit short in relation to her body, the lettering on her chest is central/facing the front, and the reveal fits more like it was designed to fit big. She’s bringing the kangaroo pocket in a little to bring some casualness and lived-in charm to a studio shot. Being a true master crafted from a well-designed unisex piece is indeed the mark of a well-designed unisex piece. It doesn’t simply fit various sizes and shapes, it truly looks different on different frames and feels sculpted, not stitched “just” to the size and shape they came with.
Australian Geedup and Street Culture
Geedup isn’t attempting to be a streetwear international, we are genuinely an Australian brand. So, no doubt, it is a streetwear brand from Australia. The credibility of the brand is its specificity: its strong ties to its locality to the music, the sport, the attitude that goes along with living in Australian cities. Many streetwear designers attempt to replicate the aesthetics of America or Japan, and will end up sounding like something else. Geedup is not for this. The varsity lettering, the colors, the way they get dropped and sold – it’s all quite toe-ground Oriented instead of imported.
Final Thoughts
The Geedup hoodie does not have an overly complicated design. Bold varsity details, constructed heft and one that offers an oversized fit suitable for every body type and available in such a simple colour option! The foundation is then woven into a full geed up tracksuit look, with little thought to the outfit itself. That’s the point. Much good streetwear ought to feel natural to don, even when it took lots of work to develop. $mart.com is on point, and that is why it continues to appear in so many different aspects of Australian culture at the moment.
